Are you in the process of reviewing your website analytics options and considering Google Analytics (GA) 4? If so, you may be wondering what sets GA4 apart from previous versions like Universal Analytics, and why it could be a better solution for understanding how people interact with your website.

In this blog post we dive deep into the differences – highlighting new features, transition considerations and strategic advantages of GA4 that enable you to gain more actionable insights about how users behave on your site and craft successful marketing strategies. Read on to learn all about why making the switch to GA4 is well worth exploring!